Win ChatGPT Ads before
the playbook is written.
Lapis is the self-improving ads operating system for ChatGPT. It creates and runs structured experiments, finds which buyer contexts and messages win, and turns every result into your next campaign. Dashboards report the past. Lapis builds what runs next.
The next performance channel starts with a question.
People use ChatGPT to learn, compare, and decide. Ads can appear below relevant answers and are matched to the intent of the conversation. Lapis turns those buyer contexts into structured experiments, then carries every result into the next campaign.
900M+
Weekly ChatGPT users across the platform
Context
Ads matched to the intent of the conversation
$3 to $5
Recommended starting maximum CPC bid
$25
Current minimum daily campaign budget
See why an ad won, not only that it won.
Lapis tags every creative hypothesis, connects it to campaign results, and turns the patterns into a clear recommendation for the next run.
See the run at a glance
Track impressions, clicks, spend, CTR, CPC, and CPM with run-over-run deltas that show exactly what changed.
Know what each ad is testing
Tag creative by target audience, use case, buyer trigger, product anchor, and other dimensions, so Lapis can learn at the idea level.
Find the messages that repeat
Group the ideas across your ads and see which themes earn attention beyond a single headline.
Rank buyer intents by response
Compare CTR across the buyer needs each experiment targets, then decide which intents deserve another run.
See which ad groups moved
Compare impressions, clicks, CTR, CPC, and run-over-run change for every ad group.
Turn the result into the next run
Build the next test from a recommended mix of angles, audiences, and styles, then review it before deployment.
Explore. Promising.
Scale.
Every account moves through one disciplined system. Explore tests wide across dozens of buyer stories. Promising keeps only the patterns that repeat across clicks, intent, and message. Scale moves budget into the proven angles. You’re never guessing which stage you’re in, the engine always knows the next move.
Thousands of ads,
one clean read.
Lapis launches hundreds of title and copy variants across clean intent clusters in a single run, then distills it all into a few clear winners. The reach of a massive test with the clarity of a one-page summary.
Tag every ad across
nine dimensions.
Angle, title, copy, product anchor, message style, use case, buyer trigger, audience, and proof, every ad is labeled and scored on all nine. You learn what wins at the level of ideas, not just individual creatives.
Small samples
can’t fool it.
Lapis ranks with a confidence-adjusted CTR that discounts thin, low-impression results, so a lucky ad never outranks a proven one. Every winner is one you can reproduce, not a coincidence the next run will betray.
Every learning,
with the evidence.
Lapis writes down what it found, in words, each finding tagged by type, confidence, and whether it applies to the campaign or the whole account, with the data that backs it. Decisions you can defend in any room.
Generate the next run
from what won.
This is the loop dashboards can’t close. With one click, Lapis turns a run’s learnings into the next batch, a recommended distribution of angles, audiences, and styles, plus the budget shifts to back them. Your reporting doesn’t just explain the last run. It ships the next one.
From approved campaign to live in ChatGPT.
Approve the campaign, then let Lapis handle preparation, formatting, submission, and launch tracking. Your team can see where every campaign stands from final review through platform status.
See your ad
inside the conversation.
Preview the sponsored card with its brand, headline, copy, image, and destination alongside the buyer question it was built to answer. Review the complete experience before submission.
Built for every way
buyers ask.
Customers do not express intent through one keyword. Lapis maps the questions, needs, and situations around your product into distinct context-hint experiments designed for ChatGPT Ads.
ChatGPT, Reddit,
and Meta. One view.
The same engine reports across channels. Compare runs, themes, and winners side by side, and run one optimization loop across every place you advertise.
Built for the room where decisions get made.
Weekly or daily views, custom date ranges, cumulative or per-run, clean enough to share with a CMO and deep enough for the analyst. Every report is confidential, on brand, and ready to present.
How Lapis Works
Build the strategy
Lapis turns your brand, products, audience, and growth goals into the targeting, bidding, channel, and testing strategy.
Create every campaign asset
Lapis creates the ads, copy, audience variations, and campaign-matched landing pages needed to bring the strategy to life.
Launch across channels
Lapis launches campaigns across supported channels, connecting budgets, targeting, creative, tracking, and landing pages from day one.
Optimize continuously
Lapis continuously improves targeting, bids, creative, and landing pages based on live campaign and conversion data.
Choose how you want to run Lapis
Self-serve
Use the creative operating system yourself.
- 25 credits / month
- Meta and LinkedIn
- 5 competitors tracked
- Content calendar + scheduling
- All templates + custom references
- 100+ languages
- Email support
- 250 credits / month
- Google, Meta, and LinkedIn
- 20 competitors + Brand Radar
- Performance forecasting
- Google Ads strategy
- Audiences + product catalog
- Shared workspace + seats
- Figma, Notion & Slack
- Chat support
Managed
Lapis creates, runs, and improves your campaigns, paired with a dedicated strategist.
Managed Google, Meta, Reddit, and LinkedIn campaigns
- Ad creative and campaign strategy
- Autonomous deployment and optimization
- Keyword, audience, and creative strategy
- Cross-channel experiment design
- Explore, Promising, and Scale lifecycle
- Automated budget allocation within guardrails
- RapidDomain ad-matched landing pages
- Post-click tracking and page-level reporting
- Dedicated ad strategist
- Daily reporting and analysis
Managed ChatGPT and emerging LLM ad campaigns
- Brand and offer setup
- Buyer-intent experiment design
- Tagged creative at scale
- Platform-ready campaign structure
- Autonomous campaign deployment and iteration
- Confidence-adjusted reporting
- Message and theme analysis
- Autonomous next-run generation
- Optional accept, reject, or regenerate controls
- Dedicated ad strategist
Frequently asked questions
Your ads should get smarter every day.
Lapis learns what works and makes every campaign better.