4.9 / 5on G2

Give returning visitorsa better reason to come back.

Build fresh retargeting creative around eligible audience stage, product context, and recency. OmniSense helps you move beyond the same reminder ad without writing copy that feels invasive.

A campaign direction expanded into fresh retargeting creative

Trusted by 1,500+ marketing teams including

Make the follow-up fitthe next moment.

Build the retargeting message around an eligible journey stage instead of showing every past visitor the same reminder.

Recent product viewers grouped into an eligible audience

Recent viewer

Bring the product back with the clearest benefit or proof the visitor may still need.

Fresh cart-abandonment campaign variations

Cart abandoner

Address a common hesitation or make the path back to the product straightforward.

A lead-nurture ad built around useful proof

Lead without action

Use useful proof, a clearer offer, or a lower-friction next step to restart evaluation.

Recent customers separated from acquisition audiences

Recent customer

Suppress acquisition messaging or move the audience into an appropriate retention path.

Product catalog supporting repeat-purchase creative

Repeat buyer

Make replenishment, a complementary product, or a relevant new arrival the next message.

New creative directions for a lapsed audience

Lapsed visitor

Return with a genuinely new reason to look rather than another copy of the first ad.

Group by a meaningful action.Not a private assumption.

Use eligible first-party events or customer-list segments such as a product view, cart action, prior purchase, or lapsed visit. Keep sensitive data out of the workflow.

Eligible lifecycle actions organized into retargeting audiences
Different journey stages mapped to different campaign messages

Match the messageto the journey stage.

Choose the reminder, proof point, objection answer, offer, replenishment cue, or cross-sell that makes sense for the eligible segment and recency window.

Approved product context used in retargeting creative

Bring approved productsinto the follow-up.

Use catalog context to keep imagery and product details accurate, then connect the creative to the item or category the campaign is built around.

Fresh retargeting creative directions in rotation

Build a rotationbefore fatigue wins.

Generate new hooks, compositions, proof points, and product treatments from an approved direction instead of relying on one repetitive reminder.

Campaign results showing when retargeting creative needs a refresh

Watch response, frequency,and fatigue.

Use live account results as the source of truth. Compare creative by stage and window, suppress converters where appropriate, and retire directions that stop earning attention.

Turn the next resultinto the next message.

Carry useful response patterns forward while keeping exclusions, consent, and human review part of every campaign cycle.

Retargeting results informing the next creative cycle

How Lapis Works

01

Build the strategy

Lapis turns your brand, products, audience, and growth goals into the targeting, bidding, channel, and testing strategy.

02

Create every campaign asset

Lapis creates the ads, copy, audience variations, and campaign-matched landing pages needed to bring the strategy to life.

03

Launch across channels

Lapis launches campaigns across supported channels, connecting budgets, targeting, creative, tracking, and landing pages from day one.

04

Optimize continuously

Lapis continuously improves targeting, bids, creative, and landing pages based on live campaign and conversion data.

Choose how you want to run Lapis

Self-serve

Use the creative operating system yourself.

Basic
$99/mo
  • 25 credits / month
  • Meta and LinkedIn
  • 5 competitors tracked
  • Content calendar + scheduling
  • All templates + custom references
  • 100+ languages
  • Email support
Get Started
Pro
$599/mo
  • 250 credits / month
  • Google, Meta, and LinkedIn
  • 20 competitors + Brand Radar
  • Performance forecasting
  • Google Ads strategy
  • Audiences + product catalog
  • Shared workspace + seats
  • Figma, Notion & Slack
  • Chat support
Get Started

Managed

Lapis creates, runs, and improves your campaigns, paired with a dedicated strategist.

Traditional Ads
Custom

Managed Google, Meta, Reddit, and LinkedIn campaigns

  • Ad creative and campaign strategy
  • Autonomous deployment and optimization
  • Keyword, audience, and creative strategy
  • Cross-channel experiment design
  • Explore, Promising, and Scale lifecycle
  • Automated budget allocation within guardrails
  • RapidDomain ad-matched landing pages
  • Post-click tracking and page-level reporting
  • Dedicated ad strategist
  • Daily reporting and analysis
See Lapis in Action
ChatGPT + LLM Ads
Custom

Managed ChatGPT and emerging LLM ad campaigns

  • Brand and offer setup
  • Buyer-intent experiment design
  • Tagged creative at scale
  • Platform-ready campaign structure
  • Autonomous campaign deployment and iteration
  • Confidence-adjusted reporting
  • Message and theme analysis
  • Autonomous next-run generation
  • Optional accept, reject, or regenerate controls
  • Dedicated ad strategist
See Lapis in Action
G2
4.9outof5
G2 High Performer — AI Content Creation Platforms, Summer 2026G2 Best Results — AI Content Creation Platforms, Summer 2026G2 Easiest to Use — Mid-Market, Summer 2026G2 Best Estimated ROI — Mid-Market, Summer 2026G2 Most Implementable — AI Content Creation Platforms, Summer 2026G2 Highest User Adoption — Mid-Market, Summer 2026G2 Fastest Implementation — Mid-Market, Summer 2026G2 Users Most Likely to Recommend — AI Content Creation Platforms, Summer 2026

Frequently asked questions