Both tools use AI to generate ads. The difference is in the output. Lapis absorbs your brand and generates ads that look like your team made them.
Create your first ad
Lapis
Paste your website URL. Lapis absorbs your full visual identity and generates ads with personalized templates, characters, and styles, all built from your brand.
AdCreative
Upload your logo and colors. AI slots them into pre-built templates shared across all customers. Pick from a batch. Credits expire monthly.
Trusted by 1,500+ marketing teams including
AdCreative generates ads from shared templates. Lapis personalizes templates, characters, and styles to your brand, so every ad looks like your team made it.
AdCreative uses the same template library for every customer. Lapis generates templates dynamically, personalized to your product, your industry, your brand.
AdCreative pulls from shared stock libraries. Lapis generates personalized character suggestions or lets you create fully custom AI characters for your brand.
AdCreative applies the same visual filters to every brand. Lapis personalizes styles to your brand context, so "Minimalist" for a luxury brand generates differently than for a tech startup.
AdCreative locks you out after generation. Users report exporting to Illustrator just to fix fonts. Lapis lets you refine everything in-platform.
Both tools score your creatives. But only Lapis goes further: forecast impressions, clicks, leads, and cost-per-lead before you spend.
Lapis crawls your website and extracts your full design system: colors, fonts, tone, button styles, spacing. Your ads come out looking like your in-house team made them.
Both tools generate ads with AI. Lapis personalizes the entire experience to your brand.
| Lapis | AdCreative |
|---|---|
Included: AI ad generation from text | Included: AI ad generation from text |
Included: Creative scoring | Included: Creative scoring |
Included: Performance forecasting (impressions, clicks, leads) | Not included: Performance forecasting (impressions, clicks, leads) |
Included: Automatic brand absorption (full design system) | Not included: Automatic brand absorption (full design system) |
Included: Personalized templates (per-brand) | Not included: Personalized templates (per-brand) |
Included: Custom AI character generation | Not included: Custom AI character generation |
Included: Brand-aware style personalization | Not included: Brand-aware style personalization |
Included: Post-generation editing | Not included: Post-generation editing |
Included: Multi-platform auto-sizing | Not included: Multi-platform auto-sizing |
Included: Campaign-level generation | Not included: Campaign-level generation |
Included: Ad copy generation | Included: Ad copy generation |
Included: Competitor ad tracking | Included: Competitor ad tracking |
Included: Audience persona targeting | Included: Audience persona targeting |
Included: Product catalog import (Shopify, Amazon, URL) | Not included: Product catalog import (Shopify, Amazon, URL) |
Included: Reddit ad support | Not included: Reddit ad support |
Included: Multi-language ad generation | Not included: Multi-language ad generation |
Not included: Video ad generation | Included: Video ad generation |
Not included: Product photoshoot AI | Included: Product photoshoot AI |
Creating ads with Lapis
Creating ads with AdCreative
AdCreative uses shared templates across all customers. Lapis absorbs your full design system (colors, fonts, tone, button styles) and generates from it. Your ads look like yours, not like everyone else’s.
AdCreative locks creatives after generation. Users report exporting to Illustrator just to fix font spacing. Lapis lets you refine copy, layout, and visuals right inside the platform.
Both tools score creatives. But only Lapis goes further, forecasting actual impressions, clicks, leads, and cost-per-lead across 1, 7, and 30-day windows before you spend.
if you need to...
if you need to...
Share your website. Lapis learns your brand and creates ads that look like a designer made them.
