Adobe Express helps you design. Lapis generates complete ad campaigns with performance intelligence in under 3 minutes. Different tools for different jobs.
Create your first ad
Lapis
Describe your campaign in plain English. Lapis generates 4K ads across multiple platforms with forecasting, competitor tracking, and analytics built in.
Adobe Express
Browse templates, use Firefly AI for images, and manually assemble designs one at a time. Great for general design within the Adobe ecosystem.
Trusted by 1,500+ marketing teams including
Adobe Express is a design tool, not an ad platform. Lapis generates complete campaigns with intelligence features that no general design tool can match.
Adobe Express requires you to pick templates, write copy, and arrange elements manually. Lapis generates complete campaigns from a single text description in under 3 minutes.
Adobe Express has no analytics or prediction layer. Lapis forecasts impressions, clicks, leads, and cost-per-lead before you commit budget.
Adobe Express has templates for Facebook, Instagram, and TikTok but requires manual resizing per format. Lapis auto-generates for multiple platforms with 15+ format variations.
Adobe Express has no competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built directly into the workflow.
Adobe Express uses a traditional drag-and-drop editor, one element at a time. Lapis Campaign Studio lets you edit with plain English across all variations simultaneously.
Adobe Express lets you save brand colors and logos, but you must upload and configure everything manually. Lapis auto-crawls your website and extracts your full brand identity.
Adobe Express is a design tool. Lapis is a purpose-built ad campaign generator with intelligence.
| Lapis | Adobe Express |
|---|---|
Included: AI text-to-ad campaign generation | Not included: AI text-to-ad campaign generation |
Included: Performance forecasting (impressions, clicks, leads) | Not included: Performance forecasting (impressions, clicks, leads) |
Included: Competitor ad tracking (up to 20) | Not included: Competitor ad tracking (up to 20) |
Included: Web analytics dashboard | Not included: Web analytics dashboard |
Included: Natural language editing (Campaign Studio) | Not included: Natural language editing (Campaign Studio) |
Included: Product catalog import (Shopify, Amazon) | Not included: Product catalog import (Shopify, Amazon) |
Included: Automatic brand detection from URL | Not included: Automatic brand detection from URL |
Included: Multi-platform auto-sizing | Not included: Multi-platform auto-sizing |
Included: AI image generation | Included: AI image generation |
Included: Ad copy generation | Not included: Ad copy generation |
Included: Multi-language ad generation (15+) | Not included: Multi-language ad generation (15+) |
Included: Audience persona targeting | Not included: Audience persona targeting |
Not included: Creative Cloud integration (Photoshop, Illustrator) | Included: Creative Cloud integration (Photoshop, Illustrator) |
Not included: Adobe Stock library (200M+ assets) | Included: Adobe Stock library (200M+ assets) |
Not included: 30,000+ premium fonts | Included: 30,000+ premium fonts |
Included: Free tier available | Included: Free tier available |
Creating ads with Lapis
Creating ads with Adobe Express
Adobe Express requires manual template selection, copy writing, element arrangement, and per-format resizing. Lapis generates a complete multi-platform campaign from a single text prompt in under 3 minutes.
Adobe Express is a design tool with no analytics layer. Lapis adds performance forecasting, competitor tracking, and web analytics directly into the ad creation workflow, so you can optimize before and after launch.
Adobe Express is designed for general design tasks. Lapis is built specifically for ad campaigns, with auto-sizing for multiple platforms, audience targeting, product catalog import, and multilingual generation in 15+ languages.
if you need to...
if you need to...
Share your website. Lapis learns your brand and creates ad campaigns with forecasting, tracking, and multi-platform auto-sizing.
